The workshop lasted four and a half hours and was led by the professors Dr Mónica Casabayó and Dr Alberto Núñez SJ, from the Department of Marketing and Department of General Management and Strategy, respectively, of the Business School.
The workshop focused on the challenges of developing humanistic marketing and business leadership in line with the values of our Jesuit tradition. During the workshop, different examples of companies were presented and there was a lively discussion about these challenges today.
Everyone was more than satisfied and we hope to repeat the event next year.
